In Web2, advertising is the core support of the economic system. Advertisers buy traffic, users 'pay' with their attention, and creators earn revenue through profit-sharing. In the Agentic Web era: - Content consumers become AI Agents - Ads may no longer be precisely targeted to individuals - X402 standard + blockchain make <1 micropayments a reality (Agents can directly pay for content/API/data calls, and Visa/Mastercard can no longer charge fees). The unit of transaction on the internet shifts from 'attention' to actual 'value'.