Which of Coinbase vs. Robinhood vs. Binance's Future Financial Big Three Do You Prefer? Binance - The Global Cryptocurrency Empire Core advantages: -Scale and liquidity: The world's largest trading volume (over 76 billion US dollars per day), with deep liquidity crushing peers -Cost efficiency: Lowest transaction fees (starting at 0.1% for spot goods, lower after BNB discount), low derivative fees -Asset breadth: Supports 350+cryptocurrencies and a full range of derivatives (perpetual/deliverable/options), currently lacking stocks and ETFs -Profit monopoly: Net profit of approximately 6-8 billion US dollars in 2024 (unofficial estimate), far exceeding Coinbase (2.58 billion US dollars) and Robinhood (1.41 billion US dollars), but the amount of assets under custody (148 billion US dollars) is lower than Coinbase (over 200 billion US dollars). Evaluation: Binance is the "Google" of the cryptocurrency industry, building a massive cryptocurrency empire with extreme efficiency and ecosystem. 2. Coinbase - a compliant cryptocurrency portal Core advantages: -Compliance benchmark: Registered with the US SEC, listed on NASDAQ (COIN), 98% asset cold storage, preferred for institutional custody. -Brand trust: preferred by mainstream users in the United States/Europe, with institutional clients accounting for over 50% (57% of Q1 2024 institutional transaction volume). -Security premium: High rates (starting at 0.6% for spot goods) in exchange for compliance and insurance, attracting risk averse users. Core disadvantages: Cost barrier: The fee rate is significantly higher than Binance (about 6 times), and there is a risk of retail investors losing their investment. Asset limitations: Only supports 250 mainstream currencies, derivatives are only futures, and innovation speed lags behind. Evaluation: Coinbase is the 'Goldman Sachs' of the crypto world, with compliance and security as its protective barrier, but high costs and slow innovation may limit its long-term growth. Suitable for institutions and conservative investors. Robinhood - an integrated financial supermarket Core advantages: -User friendly: zero commission+minimalist interface, attracting 18 million young users (average age 31). -Product integration: one-stop trading of stocks/ETF/options/cryptocurrencies (10+mainstream currencies), IRA account matching plan (contributing 40% of new funds in Q1 2025). -Community attribute: After the GameStop event, it became a symbol of "retail culture" and has strong social attributes. Evaluation: Robinhood is the "TikTok" of the financial industry, disrupting traditional securities firms with user experience and social attributes.