Kaito = top of funnel awareness incentives (rewarded for driving awareness) Virtuals = bottom funnel incentives (rewarded for buying and holding) There’s a missing middle layer — a unified system that connects top, mid, and bottom funnel activity through a persistent reputation and points engine and this is something that's badly needed on Ronin. This system could: reward uses for taking actions at all parts of the funnel and reward builders for driving actions at all parts of the funnel Thinking a lot about this with the team these days.