It has been proven that the effect of "celebrity led orders" in bear markets is very poor and also a blow to reputation: CZ (Zhao Changpeng) to some extent encourages people to buy his dog MEME (named Broccoli), but as a result, nearly 99% of wallets are in a state of severe losses Base has also made the same mistake these days: Base posted an official tweet with the message 'Base belongs to everyone', and then shared a Zora link below the tweet, through which users can purchase tokens for the post. People started buying tokens through this post, and within an hour, the token's market value skyrocketed to $17 million, but what happened just 30 minutes later? The token plummeted by over 95%, resulting in a wallet loss rate close to 99%. After realizing that this marketing was a mistake, Base and Jesse attempted to steer the event towards the narrative of "content tokens" and explained that "Base did not issue tokens. Base only posts on Zora (posts automatically create tokens) Communities must desensitize themselves to celebrity effects, especially in markets with sluggish market conditions.