At a recent community event held by BNB in Hong Kong, co-founder He Yi engaged in an open and honest dialogue with community partners from around the world, discussing industry trends, personal growth, and investment philosophies. The entire exchange was free from stiff “official sharing,” instead taking the form of live questions, allowing both long-time supporters of BNB and new partners to understand her real thoughts on Web3, the crypto industry, and life choices up close.

Trust and Community: The Most Important “Protagonists”

Before formally entering the Q&A segment, He Yi first expressed gratitude to the guests present. She emphasized that the true “main stage” is not the project team but rather every user and community member participating; these individuals make up the present and future of BNB. She mentioned the word “trust” multiple times. She believes that trust is the most precious thing in the world, a process of mutual support, mutual trust, and mutual fulfillment. What a platform can do is to empower users and partners as much as possible, living up to everyone’s trust, making those walking together stronger in both investment and personal growth, and moving towards a broader world. In her view, a truly healthy community does not only cheer when the market is good, but is a community that can support and achieve together over the long term.

The Four Keys to Success: Courage, Cognition, Execution, and “Opacity”

When discussing “how individuals can seize opportunities in the tide of the times,” He Yi candidly admitted that she had actually lost some desire to express herself in recent years because many truths have already been spoken by predecessors, and many things have been done countless times. However, she still shared a framework that she strongly agrees with: for a person to truly step out, they must possess at least four elements—courage, cognition, execution, and “opacity.” Among these four points, she particularly emphasized that “courage” comes first. Many people verbally express grand goals and dreams, possess good education and resumes, yet lack the courage to take the first step. “Many people will say that successful individuals are definitely ‘without bottom lines’ or have many means, but often the real dividing line lies in the fact that some people dare to take the first step, while others will forever remain in place.” Cognition and execution relate to whether an individual is willing to continuously learn, correct their judgments, and implement their ideas into action. The “opacity” she referred to is an ability commonly avoided in Eastern culture yet genuinely exists—it is not merely utilitarian but involves a comprehensive grasp of complex factors such as resources, luck, and timing. She believes that both men and women should not shy away from discussing this topic; as long as they are honest with themselves and others, there is no need to avoid the “external enhancements needed for success.”

Women’s Growth: First Become a Tree, Then Talk About “Healthy Relationships”

A listener at the event asked He Yi: How do you view the influence of public opinion on women’s growth? What does a so-called “healthy relationship” really mean for individual women’s development? He Yi pointed out that many people currently have a strong impulse to label successful women—“Are you male or female?” She joked that she is “the male among males, and the female among females,” but immediately returned to the essence of the topic: regardless of gender labels, what matters most is “who you are and what kind of person you want to become.” She used the metaphor of “becoming a tree” to describe a mature individual: a tree signifies that you are strong enough to support your own weight, not easily toppled by external winds. When you are stable and strong enough, the so-called “healthy relationships” are merely an important part of life, not the sole source of meaning. She also used a simple image: sand is something that cannot be held tightly and retained. Rather than desperately clinging to things that do not belong to you, it is better to first become a more complete person—when you naturally extend your hand, the sand will remain in your palm rather than hurriedly flowing through your fingers. Whether at the peak or in the valley, what she values most is whether a person can face themselves honestly, and whether they possess a clear self-awareness. This clarity will ultimately determine a person’s stability in relationships, careers, and life choices.

Protecting Users: Neither Deifying Nor Shifting Blame

During the event, an audience member mentioned some stories about her “protecting users” and asked her to share her thoughts behind them. He Yi admitted that she is someone who easily “empathizes with users.” Whenever she sees someone losing significant funds due to a mistake, she imagines, “If I were them, would I fall into despair?” When she has the ability and capacity, she is willing to bear a bit more for the users, helping them shoulder some risks. However, she also pointed out very clearly that “protecting users” does not mean allowing everyone to make money in the market—that is an impossible task. True protection is built on the foundation of “putting oneself in another’s shoes”: the platform must make correct decisions within reasonable business logic, striving to create a fairer, more transparent, and safer environment for more users with a long-term perspective. She hopes that through incremental choices, the overall “water level” of the industry rises— as long as the industry pool gets bigger, the platform's returns will naturally follow, rather than sacrificing user trust for short-term benefits.

From Exchange to Global Financial Infrastructure

When discussing BNB's development, He Yi again emphasized that the team’s understanding of its role has long surpassed that of just a “digital asset exchange.” Currently, the platform’s product line covers spot trading, commodities, and some on-chain derivatives business, and she hopes that BNB will gradually mature into one of the “global financial infrastructures,” not limited to simply trade matching. As of now, the platform has reached 300 million registered users, but the internal target set for themselves is to “grow 10 times” to 3 billion users—future users should not only be limited to trading participants but also include those who use stablecoins for daily payments, as well as a broader group employing digital assets for wealth management and financial services. In her vision, trading is merely one option within the entire financial service system, not all of it. Only when the products truly embed into the daily lives of ordinary people can the digital asset industry be said to have genuinely “come to everyone’s side.”

Web3 and Compliance: Role Division and Long-Termism

Regarding the internal management division of BNB, He Yi also offered a rare public share. She stated that founder CZ set the cultural and value tone for the entire organization in the early days, which is the foundation that has allowed BNB to reach its current position. However, starting in 2023, he has completely stepped back from the platform’s daily management. Currently, the team has formed a clear division of labor: she mainly handles user, product, human resources, and organizational work, while CEO Richard focuses on regulation and compliance, leading the team to apply for licenses in more countries and regions worldwide, establishing the "gold standard" for the industry. In her conception, BNB resembles an “Amazon rainforest”: the organization maintains sufficient freedom internally to attract talented individuals with different “superpowers” from around the world to expand boundaries together. The compliance team paves the way, while the user and product teams continuously inject new value and vitality into this ongoing journey. For newcomers looking to transition from traditional industries into Web3, especially in compliance, her advice is very practical: do not overly fixate on position levels, enter an organization with a complete compliance structure, even if starting from a basic position; as long as you continuously learn and accumulate experience during the process, those with traditional financial backgrounds will soon discover that “many systems are interconnected,” and mastering one will lead to mastering many.

Opportunities for Ordinary People: Stability Is More Important Than “Get-Rich Stories”

During the event, several participants raised a similar question: The Web3 industry seems to have created many “legendary stories,” but what is the truly applicable path for most ordinary people? In responding to such questions, He Yi's attitude was both frank and calm. She acknowledged that any emerging industry will initially offer participants excessive rewards—those who joined the crypto space early or entered the AI industry early may receive returns far beyond the norm simply by standing at the forefront of the wave. However, she also pointed out a commonly overlooked reality: many who made a lot of money in the early stages might later lose it all in the next cycle, even falling into anxiety and confusion. The reason is often not “bad luck,” but because they never truly developed a deep understanding of the industry; they were simply pushed forward by emotions and FOMO. In her opinion, a more sustainable path for ordinary people is akin to the prudent value investing advocated by Buffett—holding quality assets at reasonable prices and extending the time dimension to allow compound interest to work its magic. This means:

• Most assets should be allocated to relatively stable leading targets, such as mainstream currencies or quality assets;
• Only use a small portion of funds that you can afford to lose to participate in high-risk projects;
• Set clear stop-loss lines for oneself, strictly separating funds for “practicing speculation and trading” from those for “ensuring life and long-term security.”

In other words, what truly determines “how far ordinary people can go” is not whether they can hit a hundredfold coin once, but whether they are willing to take responsibility for their cognition and decisions, continuously iterate rather than leaving their fate to the gambling table.

About Meme Coins: Don’t Deceive Yourself, Don’t Shift Blame

In response to questions about meme coins from the audience, He Yi did not provide a simple “support or oppose” answer; instead, she emphasized a more fundamental principle: cognition and responsibility. She pointed out that the existence of meme coins is “reasonable,” but the issue is that many people simply form a group of several hundred people, shout signals to each other, and then start fantasizing that the project can easily achieve tens of millions or even billions in market value, completely ignoring how much effort it takes in the real world for a tangible enterprise or a truly useful AI product to reach the same scale. She also clarified that some of the popular coins on the platform were included in the trading list because there was already community buzz and trading demand, and not because she personally “nurtured” them. BSC is a public chain and cannot endorse every project on chain; just as no one would demand the Ethereum Foundation to take responsibility for a project that collapsed on Ethereum. She reminded all participants:

• Do not disguise expectations of high-risk speculation as “the platform will definitely protect me;”
• Do not be blinded by “hundredfold myths,” and do not blame all losses on others;
• Before making any investment decisions, first ask yourself: “What exactly am I betting on? Do I really understand what this project is doing?”

Truly mature investors never completely outsource responsibility to any platform or so-called “gods” because cognition and decision-making can ultimately only be borne by themselves.

To Those Still in the Valley: Don't Be Afraid

As the event neared its end, someone asked her: “If you had to say one thing to everyone who is experiencing a low point, what would you say?” She replied with three words: “Don’t be afraid.” Behind this statement is her fundamental attitude towards the world—in her view, if you see the world as hell, all you'll see around you are demons; if you see the world as heaven, angels will begin to appear around you. Being with positive, constantly striving people, you will find yourself unknowingly changing; distancing yourself from those who make you unhappy is the only way to reserve your limited energy for things and relationships worth investing in. She did not package this statement as an inspirational quote, but rather offered a gentler yet powerful footnote through her own story and long-term practice: What truly supports a person out of the valley is not external applause, nor a stroke of luck that leads to sudden wealth, but the accumulated courage, cognition, execution, and the ability to “take root” in the real world over the long term.

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