Major technology and crypto companies are accelerating efforts to blend payments, trading, and digital assets into unified platforms. Meta, Coinbase, and Kraken drew attention after outlining new initiatives spanning stablecoins, equities trading, and tokenized derivatives.
Bitwise Asset Management Chief Investment Officer Matt Hougan detailed on Feb. 24: “So far today… 1) Meta revealed plans to roll out stablecoins payments across Facebook, Whatsapp and Instagram (that’s 3 billion users); 2) Coinbase turned on stock trading — 24/5, zero commissions; 3) Kraken rolled out 24/7 perps trading on tokenized stocks.” The executive added:
“Eight months ago the SEC said ‘let there be superapps’ and the market is responding.”
His remarks tied the developments to a broader regulatory shift at the U.S. Securities and Exchange Commission (SEC), indicating that clearer guidance is encouraging firms to expand digital asset services and integrate them into mainstream platforms, accelerating convergence across social media, crypto exchanges, and traditional financial markets.
Amid speculation that Meta was reviving Libra or Diem, Meta Communications Director Andy Stone clarified on X on Feb. 24: “Nothing has changed; there is still no Meta stablecoin. This is about enabling people and businesses to make payments on our platforms using their preferred method.”
Under the current leadership of Chair Paul Atkins, the SEC has moved away from an enforcement-first posture to explicitly facilitate superapps, reversing the previous administration’s stance. The policy direction forms a core pillar of the “Project Crypto” initiative launched in late 2025 and later expanded into a joint SEC-CFTC effort in January.
Regulators now frame integrated platforms as a way to increase market choice and modernize U.S. capital markets, supporting structures where securities and certain non-security crypto assets can trade side by side. Proposed reforms would permit unified services such as trading, lending, and staking under a single regulatory structure, while streamlining licensing so securities intermediaries can operate multiple products under one roof as part of an effort to cement America’s leadership in digital finance.
- What stablecoin plans did Meta outline for its platforms?
Meta revealed plans to roll out stablecoins payments across Facebook, Whatsapp and Instagram, reaching about 3 billion users. - How is Coinbase expanding its stock trading services?
Coinbase turned on 24/5 stock trading with zero commissions to compete with traditional brokerages. - What new product did Kraken launch tied to tokenized stocks?
Kraken rolled out 24/7 perpetual futures trading on tokenized equities. - How does the SEC factor into the rise of crypto financial superapps?
Clearer SEC guidance has encouraged firms to integrate stablecoins, tokenization, and always-on trading into unified platforms.
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