Author: Blockchain Knight

As the AI wave sweeps in the spring of 2026, the expression of New Year flavor shows distinct generational differences.

Alipay's ten-year collection of blessings activity continues to dominate social circles, with the latest Spring Festival red envelope becoming a daily share at people's fingertips, these classic gameplay continue the logic of new year benefits that benefit everyone equally, which is a new custom brought by the Internet in the public's recognition.

However, in the world of Web3, the young demographic centered around Gen Z (ages 16 to 30) has long jumped out of the small red envelope framework and started new trendy gameplay of sharing Bitcoin.

While traditional internet is still playing with traffic loops, digital natives have already completed a cognitive leap, and a paradigm shift regarding red envelopes, wealth, and trust is quietly happening this Spring Festival.

Many special Spring Festival activities launched by Web3 agencies are a typical reflection of this transformation, showing us that digital assets are becoming a new carrier for New Year blessings of the younger generation.

An Unstoppable Trend: From Physical Red Envelopes to Digital Assets

Red envelopes, as the most representative symbol of the Spring Festival, have always evolved in sync with the times.

Not long ago, red envelopes wrapped in red paper were the most precious gifts for the new year, carrying the expectations of elders for their juniors.

Today, physical red envelopes have long lost their actual consumption attributes, becoming a symbol of ritual significance.

For those born in the 90s, 00s, and even 10s, the surprises of the new year come more from digital red envelopes on mobile phones; WeChat and Alipay's one-click transfers make transferring blessings instant and convenient.

This also confirms a fact: the transformation of red envelopes from physical to digital is irreversible, and the emergence of digital assets has further pushed this transformation to a new dimension.

Behind this change is a complete reconstruction of the young generation's understanding of assets.

OKX CEO Star accurately pointed out the cognitive differences between generations in his speech during the New Year's dinner in 2026, "More and more young people, such as those born in the 90s, 95s, and 00s, have grown up listening to the stories of Bitcoin."

The answers across different generations on "how to keep assets safer" have long been worlds apart.

For the older generation, large banks and mature traditional financial systems are synonymous with asset security, and the financial products developed over many years are modern and useful enough.

But in the eyes of the younger generation, on-chain tools like OKX Wallet and Coinbase Wallet are the new tools for managing assets, revealing a harsh yet real trend: trust is shifting from institutions to code.

From digital red envelopes to digital assets, it is essentially a deep recognition of the digital world by the young generation. As consumption, socializing, and work have all migrated online, the digitization of assets has naturally become an inevitable trend.

Why Does Gen Z Favor Digital Assets?

Of course, Gen Z's preference for digital assets is not accidental; it is the result of their growth background and the characteristics of the times acting together.

As the true digital natives, Gen Z's growth has synchronized with the rapid development of the Internet. They were born into a digital world, spending over half their time online daily, with core life scenarios such as socializing, entertainment, learning, and consumption deeply intertwined with the digital world.

In such an environment, Gen Z has a natural acceptance and sensitivity to things in digital form.

For them, the digital world is not a supplement to the real world but an essential part of life; thus, digital assets naturally exist as a given in their cognition.

This innate sensitivity makes Gen Z open to various digital assets. From NFTs, digital collectibles to crypto assets, these things considered "ethereal" by the older generation are seen by Gen Z as the "hard currency" of the digital world.

Gen Z's pursuit of digital assets is not only curiosity about new things but also an acknowledgment of the value in the digital world. They wish to have their own, certifiable assets in the digital world, and crypto assets just happen to meet this need.

Global research data also confirms Gen Z's high acceptance of digital assets.

Previous surveys show that over 51% of Generation Z in the United States have held or currently hold cryptocurrencies, while in financial innovation centers like Singapore, this proportion is even close to 60%.

Compared to the traditional financial system, Gen Z recognizes the transparency and fairness of decentralized finance more, detests information asymmetry, and seeks equal participation opportunities, while the decentralized concept represented by crypto assets perfectly aligns with Gen Z's values.

Additionally, since Gen Z's wealth accumulation is still in its infancy, they are more willing to try high-growth emerging assets, and various digital assets, as core products of the digital economy, are generally seen positively by the younger generation.

Dividing BTC: A Gimmick or a Major Move?

When seeing many Web3 brands launch their own Spring Festival activities, it inevitably catches one's eye; at least the Spring Festival has arrived "on-chain."

Especially when the established institution OKX launched its "Welcoming the God of Wealth" special Spring Festival activity, announcing that users can divide 28 Bitcoin (worth 13 million), many raised doubts about whether it was just a gimmick.

However, when we delve into the activity rules and benefit settings, we find that this event is not a marketing gimmick; rather, it is OKX's sincere gesture of offering real gold and silver, and it is also a beneficial exploration and bold attempt by the Web3 industry to combine digital assets with traditional customs.

The total prize pool for this activity is as high as 10 million dollars, covering both new and old users, with gameplay designed to be both enjoyable and participatory.

In the core "collect five blessings" gameplay, users only need to complete the registration to obtain blessing cards through various tasks. The task settings consider different types of users, with reasonable thresholds and clear limits, resembling Alipay's collection of blessings.

The most heart-pounding aspect of the activity is the "Hash Koi" gameplay, where users holding "God of Wealth Blessing" can win a grand prize of 1 full BTC by matching the BTC block hash value.

Combining the core features of blockchain with Spring Festival benefits ensures that the results are public, transparent, and tamper-proof. Users can check the relevant hash values in the BTC block explorer, thereby ensuring the fairness and justice of the event.

From the scale of the prize pool, game design to rule settings, a series of activities reflect substantial sincerity, allowing users to enjoy the benefits of digital assets, while also enabling more people to understand the core features of Web3 through simple games, making it a case of learning while playing.

Forms Change, Core Remains the Same

The arrival of the AI era has made the presence of the digital world increasingly significant, making the digital economy a core trend of global economic development.

The essence of the Spring Festival red envelope is the transmission of blessings and the connection of emotions. From paper cash to digital red envelopes, and now to the division of BTC, while the form of red envelopes is changing, the core remains unchanged.

Alipay's collection of blessings and Yuanbao's red envelopes represent the continuation of traditional customs in the digital age; while OKX's division of BTC activity represents an innovative expression of Web3 regarding traditional customs.

No matter the form, they all reflect people's beautiful expectations for the New Year and the inheritance of the Spring Festival red envelope culture.

The development of digital assets does not aim to overthrow tradition, but to innovate on the basis of tradition.

Whether it's collecting blessings or dividing BTC, they are carriers of new year blessings. It's just that when the younger generation takes the baton, they choose to define their own New Year blessings in a more transparent, fair, and valuable way.

In the future, as the digital economy continues to develop, the application scenarios for digital assets will become richer, and their integration with traditional life will become closer, while the continued participation of Gen Z will become the core driving force behind the development of digital assets, a trend that has already proven to be true.

Finally, as the Spring Festival approaches, I wish everyone a prosperous and successful New Year! And I hope you can be the lucky player of the "Hash Koi."

免责声明：本文章仅代表作者个人观点，不代表本平台的立场和观点。本文章仅供信息分享，不构成对任何人的任何投资建议。用户与作者之间的任何争议，与本平台无关。如网页中刊载的文章或图片涉及侵权，请提供相关的权利证明和身份证明发送邮件到support@aicoin.com，本平台相关工作人员将会进行核查。