Paypal and the National Cryptocurrency Association (NCA) publish survey results on Jan. 27, 2026, showing 39% of U.S. merchants already accept cryptocurrency at checkout and 84% believe crypto payments will become common within five years, with merchant interest driven by customer demand and faster transaction speeds. The study—conducted across U.S. merchants of varying sizes—finds adoption strongest among large enterprises (50%) and that crypto represents about 26% of sales for merchants already accepting it, while 90% of merchants say they would adopt if the setup matched credit‑card ease.

This matters because mainstream merchant acceptance signals accelerating crypto integration into everyday commerce—boosting merchant growth, attracting younger shoppers (notably Millennials and Gen Z), and highlighting industry leaders like hospitality, travel, and digital goods; Paypal’s May Zabaneh says, “When crypto payments are offered in ways that feel as familiar as cards… they become a powerful growth tool.” Widespread adoption hinges on simpler setup and usability, and firms like Paypal and the NCA plan education and platform partnerships to close the knowledge gap.

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• How many U.S. merchants accept crypto today? A Paypal/NCA survey finds 39% of U.S. merchants accept cryptocurrency.
• When was the survey data released? Paypal and the NCA published the findings on Jan. 27, 2026, in the U.S.
• Which merchant sectors lead crypto adoption locally? Hospitality, travel, digital goods, gaming, luxury and e‑commerce lead U.S. adoption.
• What would most U.S. merchants need to adopt crypto? Ninety percent say they would accept crypto if setup matched credit‑card simplicity.

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