In 2025, the cryptocurrency market stands at a critical turning point.
Bitcoin has broken through $120,000, with spot ETFs accelerating Wall Street capital's entry, marking an irreversible integration of crypto assets with the traditional financial system. However, the historic liquidation event on October 11 serves as a reminder to the market: beneath the fervent narrative, structural risks and systemic vulnerabilities have not disappeared.
As the industry seeks a new equilibrium amid high volatility, some platforms are beginning to show different rhythms.
This year, the globally leading digital asset trading platform CoinW has celebrated its eighth anniversary. Unlike chasing short-term bursts, CoinW is more like a "marathon runner" — maintaining its pace amid cyclical fluctuations, continuously refining its infrastructure and long-term capabilities.
As of the date of this article, CoinW's global user base has surpassed 20 million, with an annual trading volume exceeding $200 billion. Its business landscape has expanded from a single trading platform to a multi-layered ecological matrix covering trading, infrastructure, and Web3 services.
Stability and Evolution: Navigating Market Cycles with the "RISE" Strategy
CoinW defines 2025 as the year of "RISE": Resilience, Innovation, Scale, Evolution. These four keywords form a coherent action logic throughout the year:
Resilience: Maintaining system stability and user asset security in extreme market conditions;
Innovation: Continuously launching products and services that meet real needs;
Scale: Promoting globalization within a compliant framework;
Evolution: Transitioning from a trading platform to an ecological enabler.
This is not just a slogan, but a clear approach to responding to cycles: not chasing trends, but solidifying the foundation; not exaggerating growth, but building trust.
Safety as a Lifeline: Building a Deterministic Multi-layer Defense System
In 2025, the industry repeatedly validates a consensus: safety remains an uncompromising lifeline in the digital asset field.
Around this core proposition, CoinW has built a multi-layered deep security system of "self-defense + open collaboration":
Independently developed real-time risk control engine, equipped with an internal penetration testing team, forming a continuously iterating proactive defense capability;
Introduced zero-trust security architecture (Palo Alto Prisma) and strict endpoint device management to achieve minimum privilege control from network to device;
Long-term collaboration with top international security audit institutions like CertiK to align security standards with global practices;
Through a bug bounty program aimed at global white-hat researchers, building an open governance security ecosystem.
All investments ultimately aim to answer one question: how to provide users with verifiable security guarantees in the most uncertain market?
In an independent assessment on CER.live, CoinW has consistently maintained an AAA security rating, a result of CoinW's continuous self-requirement.
On the foundation of security, CoinW's core trading business has achieved robust growth. As of the date of this article, the daily trading volume for spot trading has peaked at over $15 billion, and the daily trading volume for contracts has exceeded $80 billion, ranking among the top three globally in CoinGecko's derivatives exchange rankings.
In 2025, CoinW further launched a contract margin protection plan, providing users with a buffer during extreme volatility using real funds. To date, this plan has provided protection for over 100,000 users, with a total amount exceeding 3 billion USDT.
Behind the data is CoinW's understanding of "resilience":
True resilience is not only about the platform's stability but also about empowering users to withstand risks and navigate cycles.
From Exchange to Infrastructure: A Long-Planned Transformation
If safety is the baseline, then innovation determines the platform's value ceiling.
In 2025, CoinW completed a key transformation: through investment incubation, evolving from a single trading platform to a comprehensive infrastructure ecosystem covering both centralized and decentralized services.
This is not a simple product expansion but a systematic upgrade based on changes in user demand and industry evolution trends.
On the centralized level, CoinW's comprehensive trading platform supports various mainstream and long-tail trading pairs. The platform combines AI strategy tools with multi-layer risk control to achieve intelligent order routing and matching optimization, providing users with efficient and secure trading infrastructure. In response to users' growing asset allocation needs, by 2025, CoinW's earning section covers over 100 asset categories. In the same year, the new product CrazyEarn launched in this section performed impressively, with total subscriptions exceeding 50 million USDT, providing investors with a stable income option in a volatile market.
In decentralized exploration, CoinW has built a complete product ecosystem through diversified layouts:
GemW focuses on lowering the on-chain trading threshold, allowing users to participate in on-chain asset trading more conveniently through wallet-free registration and zero Gas trading; DeriW focuses on the decentralized derivatives field, with an innovative liquidity model achieving a single-day trading peak of $7 billion.
The self-operated trading platform PropW aims to build a resource and capability-sharing empowerment system, creating a sustainable growth environment for traders by providing professional trading tools, financial support, and transparent profit-sharing mechanisms. Within a year, it has supported over 3,000 traders, with a cumulative amount reaching $88 million.
These products do not exist in isolation but collectively point to a trend:
The future digital asset platform is not just a trading venue but a comprehensive ecosystem integrating technology, services, and asset management.
From Crypto Native to the Mainstream World: The Significance of Breaking Boundaries
Resilience and innovation form the backbone of CoinW, while connections through culture, sports, and community give its brand warmth.
In 2025, CoinW embarked on a multi-dimensional "boundary-breaking practice," moving from a crypto-native context to a broader mainstream world.
This year, sports became an important connecting bridge. From becoming the official partner of Europe's top football league LaLiga to appearing as the official Web3 partner at the East Asian Football Championship, CoinW has brought crypto into the view of hundreds of millions of global audiences. The fighting spirit represented by traditional sports and the openness and transparency advocated by blockchain have found a common language in the new era.
In the process of promoting industry consensus, CoinW has maintained deep involvement. CoinW participated as a platinum partner in TOKEN2049 for the third consecutive year and engaged deeply in international summits such as Bitcoin MENA and Coinfest Asia, discussing the future of the industry with global builders.
Especially on the occasion of the platform's eighth anniversary, CoinW interpreted the "crypto marathon spirit" through a marathon event spanning eight cities worldwide; at the same time, it held a series of Meetups in Singapore, Sydney, Shenzhen, Taipei, and other locations, transforming online concepts into real connections.
From sports arenas to city streets, from industry summits to community gatherings, CoinW is redefining the boundaries of crypto branding: the value of blockchain should not be limited to trading but should integrate into a broader life picture.
Navigating Cycles, Continuing to Rise
"2025 is a year of market reshaping and a year of self-calibration for the platform," said CoinW Chief Strategy Officer Nassar Al Achkar. "The market's volatility repeatedly proves that only platforms that adhere to long-termism, possess robust infrastructure, and center on user value can continue to grow and build sustainable development momentum through cycles."
As the industry moves from the margins to the mainstream, when the noise fades and real value emerges, looking back at 2025, people may find that what truly matters is not how many peaks the price has reached, but which platforms have stood firm amid turmoil and which ideas have withstood the test of time.
In an uncertain market, the source of certainty remains clear — robust infrastructure, continuous product innovation, deep liquidity support, and a genuinely connected community network.
2025 is a year for CoinW to "rise" together with over 20 million users. But this is not a speculative trend chasing hot spots; it is a growth trend rooted in long-termism, a support trend based on infrastructure, and a symbiotic trend of creating value together with users.
About CoinW
CoinW was established in 2017 and has become one of the world's leading cryptocurrency trading platforms, providing a one-stop digital asset service entry for cryptocurrency users in multiple countries and regions. The platform offers one-stop intelligent trading services, and as of October 2025, the platform's average daily trading volume exceeds $5 billion, ranking 4th in Coingecko's contract rankings, with registered users surpassing 10 million. CoinW is committed to "empowering users' wealth growth" and "enabling blockchain technology transformation," continuously optimizing its product architecture and launching multiple independently operated innovative product lines. CoinW expands its brand influence through sponsorship of international sports events. At the same time, CoinW upholds a sense of social responsibility, actively engaging in public welfare, donating materials to support the construction of orphanages in Africa. In the future, CoinW will continue to promote global inclusive finance, lead the development of the crypto industry, and drive the global popularization of blockchain and crypto assets.
For more information, visit the CoinW official website, follow CoinW's X account, and join the CoinW Telegram group.
Disclaimer: This article is for brand information display only and does not constitute investment advice or a trading invitation. Trading digital assets carries high risks, and users must assume full responsibility for their financial decisions. Related services may vary due to different jurisdictions and may not be available in all regions.
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