Vanguard, the $11 trillion asset manager, is being viewed across the crypto industry as delivering one of the year’s most bullish institutional signals by opening access to crypto ETFs. Ric Edelman, a prominent financial advisor and industry commentator, highlighted on social media platform X on Dec. 2 the significance of the firm reversing its long-standing opposition to crypto.

Edelman stated: “Vanguard is the latest TradFi firm to do an about-face on crypto. After notoriously declaring it will never allow its brokerage customers to buy bitcoin ETFs, the firm has reversed its position – thanks to its new CEO, who’s far more level-headed than his predecessor.”

He continued: “It’s not just the move that’s smart. So is the timing. By making bitcoin, ethereum, and solana ETFs available to its 50 million customers, Vanguard is letting them buy while crypto prices are 30% below their all-time highs. Vanguard customers who take advantage of the sudden availability will find themselves sitting on nice profits in the future.” Edelman further said:

And once again, we find a major prior crypto naysayer doing a complete reversal. It’s impossible to view this as anything other than highly bullish for bitcoin and other major digital assets.

In a major policy shift, Vanguard has allowed its brokerage clients to trade a wide range of third-party cryptocurrency ETFs and mutual funds on its platform, reversing its traditionally cautious stance. The decision follows strong investor demand and the development of regulated crypto products. Clients can access funds tracking assets—including BTC, ETH, SOL, XRP, HBAR and LTC—though Vanguard is not launching its own crypto funds. The approach enables the firm to address current investment trends while maintaining its conservative, risk-focused reputation and reflects the broader normalization of digital assets in traditional finance.

Read more: Vanguard Cracks Open Crypto Access With Expansive BTC, ETH, XRP, SOL ETF Listings

Asset manager 21shares reinforced the industry’s interpretation of Vanguard’s decision in a post on X:

The last major resistance is gone. Vanguard Group joins the crypto ETF market, opening the door for over 50 million investors.

Analysts argue that a manager of Vanguard’s scale offering bitcoin and ethereum exposure may strengthen liquidity, elevate market infrastructure, and deepen institutional participation. Proponents add that broader access through large firms enhances transparency and long-term portfolio diversification, countering concerns about volatility and regulatory uncertainty.

• Why is Vanguard’s crypto ETF move considered bullish?
  Because it signals major institutional acceptance and opens access to over 50 million investors.
• Which crypto assets are now available through Vanguard?
  Vanguard is offering exposure to cryptocurrencies including BTC, ETH, SOL, and XRP.
• How large is Vanguard’s investor base gaining crypto access?
  The firm serves roughly 50 million customers now eligible to buy crypto ETFs.
• What impact could Vanguard’s participation have on crypto markets?
  Analysts expect improved liquidity, stronger infrastructure and deeper institutional participation.

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